THE DARRIM PERSPECTIVE

Kwaleö is on a mission

By Rim Berradi

Kwaleö is a niche marketplace for independent labels and designers, selling unique clothing, homeware and art. They provide a curated e-commerce experience focused on individuals' lifestyle, preferences and budget.

Kwaleö champions innovation, creativity and lifestyle. They were born in London but have a global outlook.

Kwaleö literally means ‘seize the day’ in Swahili – They are not here to be small and they are not here to conform to the rules. Kwaleö is about seizing your opportunity and disrupting this stagnant industry.

Our customers are leaders of the pack. They demonstrate an eclectic taste in clothing, design, culture, art and design.

Direct from the designer to your home.

Whether you’re a fashion lover or curious about new pieces from emerging designers, they connect you directly with them all around the world. Every single piece is original and produced by the label, carrying its own unique touch and allows the label to obtain a higher percentage of the sale.

When you shop at Kwaleö you’re shopping pieces from independent brands and designers around the globe, expertly curated for you by the Kwaleö team.

Kwaleö was founded in London in 2015 by entrepreneurs Laurent Antoine-Faboumy and Stuart Megarry. 

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Woven Stories

By Rim Berradi

Woven Stories
     
Moroccan culture is a trendy one. Everyone wants to integrate the Moroccan culture into "their" designs, using it as eye candy and conveniently forgetting to give the Moroccan artisans the credit. Yet we still ask why the people of Morocco especially the artisans aren't more well off. Here at Darrim, we aim to give them a voice, we will tell their story because it's a part of our story.
 

The poster in our Conversation Starter Pack has the famous Beni Ouarain carpets. We put these traditional rugs with minimal weave patterns on our posters to give you more knowledge on the Beni Ourain carpets and the Berber weavers.
  
Some of the traditional Berber carpets were made by the Beni Ouarain tribes who live in the heart of the Atlas Mountains in Morocco. The lives of the manufacturers are an integral part of the process. It is often women who weave these carpets, infusing elements of their lives creatively into the patterns. These may be references to natural events or aspects of everyday life. You can see patterns of birth, fertility, nature, and femininity. The symbols weren’t only put on carpets but also on the body and face by tattoo. Below are some of the symbols and their meaning, so you can better understand how they would implement these symbols into their weaves.  
  
Invite us over and you will receive one of these posters in your package. So the next time you see a black and white carpet with these familiar patterns you will know the true story behind them.

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ROOTS

By Rim Berradi

Welcome to the DARRIM perspective. To understand a brand one must first understand where its drive comes from, where we pull our inspiration and what keeps our hearts pumping. This is the open thought process that defines our brand.

Our inspiration comes from our values and roots. Rim, the founder and head designer for DARRIM, is a Moroccan designer, born and raised in the USA. Her mother took her to Morocco often to visit family and showed her the history of her people. The Moroccans are a diverse people, versed in international languages and beliefs. So the idea of coexistence was ingrained in her at an early age. Growing up in the US helped Rim to marry knowledge of coexistence and diversity together with her values and beliefs of Islam. This forms Rim’s eye opening perspective on the world and the stories and lessons she learns on her journey through life are the foundation of DARRIM.

As the design process begins, we incorporate symbolism and meaning found in history and inspirational knowledge to convey through our designs. We create insightful pieces and give them a timeless finish to make them a staple in your closet and your mind.

May these words find you in good health and peace, we look forward to your next visit.

 

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